 Kevin Bay
Published: August 20, 2026
We're constantly working to improve the Chrome Web Store for both users and
developers. Our goal is to make it the best place to discover safe, high-quality
extensions and to provide developers with the tools and platform they need to
succeed.
Over the past months, we've seen a significant increase in extension submissions
to the store. While we're thrilled by this growing developer interest and the
creativity it brings to the ecosystem, the sheer volume of new items and updates
has translated into extended review times for many publishers.
We understand that speed and predictability are crucial for your development
cycles. Therefore, we've initiated a number of improvements to our processes.
We're using this opportunity to update how the Chrome Web Store works.
## Reviews and extension limits
We're focusing on several key areas across the store to reduce friction, reward
quality, and create a safe experience for everyone. Some of those changes have
already landed or are launching today:
- **Shortened feedback loops**: We've introduced pre-submission installation
testing to give you faster feedback on your extension. To confirm that your
extension installs on all supported Chrome platforms, these automated checks
run as soon as you upload a package to your draft. This catches installation
or validity issues early. If a test fails, you can upload a fix before
submitting, leading to a shorter turnaround.
- **Shortened review times**: We've optimized our review processes and
prioritization framework, bringing review levels back to expected baselines.
- **Updated extension limits**: To maintain a high-quality ecosystem, account
for an increase in submissions, and incentivize continuous improvement of
published extensions, we've adjusted the limit for the number of extensions a
developer can publish. The new limit is individual to each publisher, based on
several factors such as the quality and usage of your published extensions.
As of today, each publisher account has an updated extension limit, with a
default of two extension slots. All published extensions will remain published,
and your new limit will be equal to at least the number of your published
extensions at the time of this change. For example, if you qualify for 4
extensions in the new system, but you've already published 6, your new limit
will be 6 extensions. You can request a limit increase through the
[developer dashboard](https://chrome.google.com/webstore/devconsole/) and will
receive an immediate response in most cases.
[Learn more about publishing extensions](https://developer.chrome.com/docs/webstore/publish.md.txt).
## Rating and extension badging
- **Refreshed extension rating** : Going forward, the extension rating will focus
on more recent reviews to better reflect current user sentiments and to be
[aligned with other marketplaces, such as Google Play](https://play.google/comment-posting-policy/).
- **Discontinuing the "Featured" Badge**: The "Featured" badge was created to
highlight high-quality extensions, and many developers viewed it as a
need-to-have for attracting users. However, continuous investments in our
baseline review standards, specifically around security and performance, have
raised the bar across the entire ecosystem, and made the badge a less
meaningful signal for determining an extension's quality relative to others.
In light of this, we're sunsetting the "Featured" badge program later this
year, encouraging developers to focus on our refreshed rating system as the
strongest signal of an extension's quality. This approach alleviates pressure
on developers to attain the "Featured" badge and simplifies how users assess
the extensions they choose to install. Self-nominations will close today and
all currently pending self-nominations will be closed.
## Share feedback
These upcoming changes and process enhancements reflect our ongoing commitment
to making the Chrome Web Store a more efficient, reliable, and high-quality
platform for everyone. We're excited to make these updates over the next few
months and appreciate your continued partnership to improve the web.
As always, we'd love to hear what you think. Share your feedback in the
[chromium-extensions](https://groups.google.com/a/chromium.org/g/chromium-extensions)
mailing list.