Progressively improving e-commerce
Sam Dutton and Rowan Merewood, Developer Advocates, Chrome
Online shopping is a fundamental challenge for the mobile web. Last year mobile e-commerce was worth $123 billion in the US alone, and globally the mobile share of e-commerce is growing. Around two thirds of purchases on mobile are now on the web — and yet conversion rates are far lower than on desktop. In this session, we will focus on what matters to your business and your users, using those metrics to prioritise and prove modern web features. Find out how to build better landing and browsing pages, reduce login and checkout friction, and implement network-resilient, offline-enabled search.