Manage your Chrome Web Store Item

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This page describes how to manage an extension or theme ("item") that was previously submitted to the Chrome Web Store.

About the lifecycle of an item in the Chrome Web Store

All Chrome Web Store items go through an automated review process. In some instances a manual review is required, especially when sensitive permissions are requested. For this reason review times and/or approval times can take longer. Since a Chrome Web Store item goes through several stages, it's important to keep track of your item's status. See the lifecycle diagram below:

Diagram of lifecycle of a Chrome Web Store item

Check your item's status

The status of your item appears in the developer dashboard next to each item. The status can be Published, Pending, Rejected, or Taken Down.

Developer dashboard status types

To stay informed of your item's status, you can:

  • Enable email notifications. There are mandatory emails like take down or rejection notifications that are enabled by default. To receive notification when you item is published or staged, you can enable email notifications in the Account page.

    How to enable     email notifications
  • Check your publisher email. After enabling email notifications check your inbox often. To ensure that CWS emails don't get flagged as Spam, add to your contacts so that you receive all communications in a timely manner.

Comply with Chrome Web Store policies

To ensure a positive experience for your users follow the developer program policies. These policies may change, so check the new announcements page frequently.

If your extension has been determined to violate one or more terms or policies, you will receive an email notification that contains the violation description and instructions on how to rectify. You can also find this information in the Status tab of your item.

The Chrome Web Store Status Tab

If you have been informed about a violation and you do not rectify your item will be taken down.

To request further clarification on the reasons for the take down or appeal the decision contact Chrome Web Store Developer Support. For more examples and instructions on how you can remedy the problem check the Troubleshooting guide.

Improve ratings and reply to user reviews

Ratings and reviews help people decide whether or not to try out an extension. Not only do they leave a positive impression, but can also increase your ranking on the Chrome Web Store.

Users can leave comments in the Reviews tab of your store item; you can also post replies here to those reviews. Each user can only rate an extension once, but they can update their rating or review at any time. You can edit your reply at any time to provide the user with updates.

Store item reviews tab

Users will not be notified when you reply to a review, but other users will see that you are committed to solving issues as they arise.

Users are more likely to improve their review if you respond and address their concerns promptly. To receive email notifications when users post reviews or update existing reviews, you can enable Item Reviews in the Account settings of the Developer Dashboard.

Enable reviews notifications

The Rating tab in the developer dashboard provides an overview of your extension’s ratings, including the total number of reviews and ratings over time.

Dashboard Ratings tab

You can give users a direct link to the review page of your store item by adding /reviews at the end of your item’s URL:{your-item-id}/reviews

Track your store listing performance

Understanding your Chrome Web Store listing metrics can help you evaluate how changes to your store listing have affected conversion rates. For example, you can identify countries with a high number of visitors so you can prioritize internationalization of your extension for those countries. You can also export all the reports described below as CSV files.


The impressions metrics track the number of users that discover your extension while searching or browsing the Chrome Web Store. An impression occurs when your extension is featured in any collection or direct visits to your store item.

daily impressions statistics chart

Daily installs and uninstalls

You can track customer acquisition and churn using these reports:

  • Track acquisition using the daily install report.
  • Monitor user churn using the daily uninstalls analytics.

These numbers include new and returning users. You can configure this data by country, language, operating system, or time period using the “filter by” dropdown menus.

daily installs statistics chart

Weekly users

You can monitor weekly user retention for different groups of users, categorized by country, language, operating system, and item version.

weekly users statistics chart

The Weekly Users stats only captures installations; it doesn't monitor whether users are active or not.

Google Analytics

To use Google Analytics to track Store item metrics, you can add your Google Analytics ID in the Store listing Tab under Additional fields.

where to add google analytics id

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