Embedded content is the best way to keep users on your site, while sharing content from other pages or sites. This could be as small as an embedded Tweet, which displays in Twitter's style and format. It could be as large as an entirely separate site embedded onto your own, such as an embedded Shopify shop where visitors can make a purchase without leaving your site.
Now more than ever, it's important that our sites remain secure when we embed content.
There are several ways developers can embed content on a website. The most
common technique is to use an
<iframe>
,
which allows you to embed any content onto your site with just a URL. It's
already possible to add the sandbox
attribute to make an iframe more secure.
Alternatively, you could use a proposed HTML element:
<fencedframe>
is proposed as a privacy-preserving way to embed third party content.<portal>
is proposed for more seamless page transitions.
Read on to learn how to improve the security of your embedded content.
Embed with iframes
Iframes can be used for all sorts of use cases, such as adding maps or forms to a contact page, and displaying ads.
<iframe src="https://example.com/maps"></iframe>
Each iframe has its own browsing context, with its own session history and document. The context that embeds the iframe is referred to as the parent browsing context.
Third-party content displayed in an iframe can interact with the parent site
through postMessage()
. This allows developers to send arbitrary values between
browsing contexts. The message receiver can use the event listener onmessage
to receive the values.
// inside iframe
window.parent.postMessage("ping", "https://example.com");
// window
window.addEventListener("message", (event) => {
console.log(event.data);
})
Added security with the sandbox
attribute
If malicious content is deployed in an iframe, it's possible that unintended
actions (such as a JavaScript execution or form submission) could be executed.
To avoid this, the sandbox
attribute restricts the
executable APIs in the iframe and disables potentially harmful features.
<iframe src="https://example.com" sandbox></iframe>
Sandbox may make certain APIs unavailable that are important to your embedded content. To allow a disabled API, you can explicitly add an argument to the sandbox attribute.
<iframe sandbox="allow-forms" src="https://example.com"></iframe>
There are a number of possible values for the
sandbox
specification,
including allow-forms
, allow-same-origin
, allow-popups
, and
more.
Permissions Policy
As increasingly powerful features have been developed for the web, permissions policies were created to manage permissions for all of them. A permissions policy
can be applied to a parent site and to iframe content. The permissions granted
to a parent site can also be granted to the iframe, using the allow
attribute.
<iframe src="https://example.com" allow="fullscreen"></iframe>
Embed with fenced frames
A fenced frame (<fencedframe>
) is a
proposed HTML element for embedded content, similar to an iframe. Unlike
an iframe, a fenced frame restricts communication with its embedding context to
allow the frame access to cross-site data without sharing it with the embedding
context. Similarly, first-party data on the parent's page cannot be shared with
the fenced frame.
<fencedframe src="https://3rd.party.example"></fencedframe>
Fenced Frames is a Privacy Sandbox proposal which suggests top-level sites should partition data. Many of the Privacy Sandbox proposals aim to satisfy cross-site use cases, without third-party cookies or other tracking mechanisms. Certain Privacy Sandbox APIs may require select documents to render within a fenced frame.
For example, a fenced frame will be created for the winner of the FLEDGE API ad auction. The FLEDGE API will provide an opaque source, a location-independent URN scheme, which can render within a fenced frame. Opaque sources allow sites to display content on their sites without revealing the ad source URL to the site owner.
<fencedframe src="urn:uuid:c36973b5-e5d9-de59-e4c4-364f137b3c7a"></fencedframe>
Ultimately, fenced frames won't replace iframes. You won't have to use them. Fenced frames are proposed for a more private frame for usage when data from different top-level partitions needs to be displayed on the same page.
Embed with portals
Portal (<portal>
) is a proposed HTML
element with an independent browsing context, which could improve the page
transition experience. Portals embed content like iframe, but the user cannot
access the portal's code. A portal is view-only and cannot be interacted with by
users.
Portals offer the low complexity of a multi-page application with the seamless transitions of a single-page application. These transitions can be animated, quickly replacing the content in the browser window.
<portal src="https://example.com/"></portal>
The portal specification is still in the early stages of development.
Other HTML elements used for embeds
Throughout web history, there have been a number of HTML elements proposed and
APIs created to embed content. For a while, it was common to create sites with
multiple <frame>
and a <frameset>
elements. Sites with several <frameset>
elements displayed the URL of the
parent page in the address bar, regardless of the source of the many individual
frames. This made it difficult to share links to content within the site. These
APIs have since been deprecated.
There was also a time when plugin technologies, such as the Java <applet>
element, were used to cover other use cases. This was later replaced by the
<object>
element. Both of these elements were commonly used to display Flash
plugins, but were also used to display other HTML elements (similar to iframes).
Other elements, such as <canvas>
, <audio>
, <video>
, and <svg>
, have
rendered both the <object>
and <applet>
elements obsolete.
Although <object>
and <embed>
are not officially deprecated yet, it's best
to avoid them, especially since they have some strange behaviors.
<applet>
was removed from the HTML specification in 2017.
Conclusion
You can securely embed content onto any website, using the existing iframe
specification. More HTML elements, including <fencedframe>
and <portal>
have
been proposed for security and style improvements. We'll continue to share the
progress on the Fenced Frames proposal as
it progresses.
Hero image by Jackson So.