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An update on better ads
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Yesterday, the Coalition for Better Ads announced the "Better Ads Experience Program."
This Program provides guidelines for companies like Google on how they can use
the Better Ads Standards to help improve
users' experience with ads on the web.
In June, we announced
Chrome's plans to support the Better Ads Standards in early 2018. Violations of
the Standards are reported to sites via the Ad Experience Report, and
site owners can submit their site for re-review once the violations have been
fixed. Starting on February 15, in line with the Coalition's guidelines, Chrome
will remove all ads from sites that have a "failing" status in the Ad Experience
Report for more than 30 days. All of this information can be found in the Ad Experience Report Help Center,
and our product forums are
available to help address any questions or feedback.
We look forward to continuing to work with industry bodies to improve the user
experience for everyone.
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2017-12-19 UTC.
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