Developer's requirement to disclose and verify their trader/non-trader status.
(Non)-Trader Transparency Requirement
On April 11, 2018, the European Commission adopted the New Deal for Consumers, stating that the legislation is "aimed at strengthening enforcement of EU consumer law" and "modernizing EU consumer protection rules in view of market developments."
One of the provisions of the New Deal, which went into effect on May 28, 2022, requires online marketplaces to inform consumers about the identity of the party with whom they are concluding a contract (i.e. whether the party is a professional trader or an individual).
As a result, third party suppliers that provide services on online marketplaces may be asked to identify themselves as either traders or non-traders and verify their status as such so that consumers can determine if they are dealing with a professional trader and would be able to benefit from consumer rights.
Trader versus non-trader
The European Commission defines traders and non-traders as follows:
- Any natural person or any legal person, who is acting for purposes relating to his trade, business, craft or profession in relation to contracts on this marketplace.
- Any natural person or any legal person, who is acting for purposes which are outside of his trade, business, craft or profession in relation to contracts on this marketplace.
If you are a non-trader, the consumer will be informed that consumer rights stemming from consumer protection laws do not apply to any contracts between you and the consumer. Note that it is the developer's responsibility to accurately self-declare their trader/non-trader status.
On February 17, 2024, the European Union began requiring online marketplaces to identify and verify the information of traders operating on their platforms. Pursuant to these changes, Chrome Web Store will collect and maintain information about traders on its platform, such as their legal name, contact details, and possibly other relevant identification documents. The verified information of traders is available to users of the Chrome Web Store. This provides consumers and other businesses with access to the necessary information to make informed decisions when engaging with traders.