Best Practices

This page has advice on how you should implement your app and list it in the store. As the store matures and we learn from developers' experiences, these recommendations will be updated.

Design a great app

This is the hard part. For advice, you can read articles about app design. Also, follow the pre-launch checklist.

Support Google Accounts

If your app requires user login, we recommend that you provide at least some support for Google Accounts. The reason is that if a user purchases your app from the Chrome Web Store, odds are the user is already logged into a Google Account whenever they use your app. Reducing the number of logins improves the user's experience.

If you already have a login system, consider correlating the Google Account ID to the user account in your system. You can do this by storing the user's OpenID URL from Google's OpenID service, in the same way that you store other data that's associated with a user's account. When someone is logged into a Google Account but not your login system, you can automatically log them into their user account in your system.

See Identifying the User for more information about supporting Google Accounts.

Keep ex-users' data for 30 days or more

You should keep users' data for at least 30 days after they cancel their subscription or uninstall your app. Users might be unsubscribed for reasons beyond their control, and even if they do intentionally unsubscribe or uninstall the app, they might come back.

Cache license data

If you use Chrome Web Store Payments, you can use the Licensing API to programmatically check for payment, as described in Checking for Payment.

But don't query the license server too often: Cache the results.

Back to top

Create a compelling store listing

The better your app's listing in the store, the more users will find and try your app. When choosing your app's name, writing its description, and designing its logo, keep in mind Google's Branding Guidelines.

Provide great images

See Supplying Images for guidelines on the images you should supply to the store.

Choose your app's category well

The Chrome Developer Dashboard lets you specify a primary and secondary category for each web app. The primary category determines where your app appears in the store (the secondary category isn't used to display your app).

Each category is organized into logical groups. The store displays your web app under the group heading and in the filtered category. If no category matches your web app, you can select 'Other'; the store will only display your web app under the group heading. For example, if you choose "Developer Tools" within the Productivity group, your app appears in the store under both the Productivity and Developer Tools lists. Alternatively, if you choose "Other", your app appears in the Productivity list only.

You can also list additional categories or keywords to describe your app. These may be used to improve search relevance in the future, or to influence future versions of the category list. The following list describes the categories that you can choose for your web app. The categories might change; if that happens, your web app might be recategorized.

Group Categories Description
Business Tools Accounting & Finance
Admin & Management
ERP & Logistics
HR & Legal
Marketing & Analytics
Sales & CRM
Apps to help businesses run successfully.
Education Academic Resources
Foreign Languages
School Administration
Teacher Tools
Test Preparation
Apps that teach the user something or can be helpful in a classroom environment.
Entertainment Books
Online Video
TV & Movies
All leisure apps except for games.

Note: An app can be in either Entertainment or Games, but it should never be in both.

Games Action & Adventure Games
Arcade Games
Board Games
Card Games
Educational Games
Puzzle Games
Role Playing Games
Sports Games
Strategy Games
Virtual Worlds
All kinds of games that users can play. Also see Education and Entertainment.
Lifestyle Astrology
Health & Fitness
Apps for everyday life.
News & Weather Blogs
News Aggregators
Social News
Weather Forecasts
Apps that feature news about current events or weather.
Productivity Calendar & Scheduling
Creative Tools
Design Essentials
Developer Tools
Office Applications
Online Documents & File Storage
Search & Browsing Tools
Task Management
Apps that someone might spend a significant amount of time using to get something done. Also see Utilities.
Social & Communication Blogging
Chat & IM
Email & Contacts
Phone & SMS
Social Networking
Apps that help people communicate with each other.
Utilities Alarms & Clocks
Useful apps that have a narrower scope than the ones in the Productivity category.

Back to top