Prepare to publish: set up payment and distribution

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In the Payment and Distribution tab you can declare if your extension is free or contains in-app purchases. You can also choose who will see it on the Chrome Web Store.

Screenshot of the Chrome Web Store payment and distribution page

Declaring in-app purchases

If you plan to use a third party service to offer additional paid features or subscriptions, choose Contains in-app purchases. This option will display an "in-app purchases" badge on your extension's detail page.

Setting the visibility

Use the Visibility settings to configure who can see your item in the Chrome Web Store:

  • Public—This option lists your item on the Chrome Web Store for all users to see and install.
  • Unlisted—This option does not create a listing on the Chrome Web Store, but does allows anyone to install your item if they know its Chrome Web Store URL.
  • Private—This option limits installation of your item to specified users only. This is typically used for testing before public launch of an item.
Gotchas

All visibility settings have the same policy requirements and will go through the same review process.

Private visibility: Trusted testers

Private allows your trusted testers to install the item. You designate trusted testers by listing them on your Chrome Web Store account home page.

The trusted testers list is associated with your account, and not an individual item. To create multiple trusted tester accounts, you must use separate accounts. However, you can also add groups to your private listing, on a per-item basis.

The following screenshot shows some trusted tester accounts listed in a Chrome Web Store developer account page:

Screenshot showing trusted tester accounts listed in a Chrome Web Store developer account page

Private visibility: Google Groups

In addition to your trusted tester accounts, you can also include any Google Groups that you own or manage:

Screenshot showing groups added to private visibility

Any members of the specified groups, along with your trusted testers, will be able to install the item.

Private visibility: domain publishing

This feature is only available for Google Workspace domains where it has been enable by the domain administrator.

If domain publishing is enabled for your organization, an additional option appears in the distribution page of the developer console:

Screenshot showing the domain publishing option in the developer console

See Enterprise publishing options for an overview of this and other enterprise extension topics, along with links to other enterprise extension documentation.

Setting the geographic distribution

The Distribution setting lets you specify which geographic areas will see your item listing in the Chrome Web Store. You can either:

  • Select All regions to display your item to the entire world.
  • Select individual countries to publish to—this is useful for items with a regional focus or relevance.

When you publish to the world, your item will be immediately visible to the region(s) you select, and it'll be visible in the store's search results.

Publishing a test version

You can publish a "BETA" or "TESTING" version to the Chrome Web Store in parallel with a production version. It can be listed private, unlisted or public. After addressing issues and bugs based on user feedback, you can publish a revised version of your extension to the rest of your users.

Before you submit a testing version to the Chrome Web Store, follow these steps:

  1. Add the label "DEVELOPMENT BUILD" or “BETA” at the end of the name of your extension.
  2. Declare the purpose of your extension in the description: "THIS EXTENSION IS FOR BETA TESTING".
Warning

Make sure to add these labels. If you don't, then both extensions may be taken down. For more information, see Repetitive Content Spam Policy.

You are ready to submit this item!

After filling out the Listing tab and the Privacy tab, you can now publish your item.

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