Prepare to publish: set up pricing and distribution

The pricing and distribution tab lets you control how you charge for your item and who will see it on the Chrome Web Store.

Screenshot of the Chrome Web Store pricing and distribution page

Setting the visibility #

Use the Visibility settings to configure who can see your item in the Chrome Web Store:

  • Public — This option lists your item on the Chrome Web Store for all users to see and install.
  • Unlisted — This option does not create a listing on the Chrome Web Store, but does allows anyone to install your item if they know its Chrome Web Store URL.
  • Private — This option limits installation of your item to specified users only. This is typically used for testing before public launch of an item.

Private visibility: Trusted testers #

Private allows your trusted testers to install the item. You designate trusted testers by listing them on your Chrome Web Store account home page.

The trusted testers list is associated with your account, and not an individual item. To create multiple trusted tester accounts, you must use separate accounts. However, you can also add groupsto your private listing, on a per-item basis.

The following screenshot shows some trusted tester accounts listed in a Chrome Web Store developer account page:

Screenshot showing trusted tester accounts listed in a Chrome Web Store developer account page

Private visibility: Google Groups #

In addition to your trusted tester accounts, you can also include any Google Groups that you own or manage:

Screenshot showing groups added to private visibility

Any members of the specified groups, along with your trusted testers, will be able to install the item.

Setting the geographic distribution #

The Distribution setting lets you specify which geographic areas will see your item listing in the Chrome Web Store. You can either:

  • Select All regions to display your item to the entire world.
  • Select individual countries to publish to — this is useful for items with a regional focus or relevance.

When you publish to the world, your item will be immediately visible to the region(s) you select, and it'll be visible in the store's search results.

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